It’s rare. It’s real. It’s Factor.
This week only, the ultimate in racing engineering has arrived at Lifecycles. We have the legendary Sarana and Ostro VAM on the floor and ready to fly.
Because a machine of this caliber deserves a rider who truly understands high-performance engineering, we are opening up a select number of private test ride sessions this week.
The Trek Madone SL 7 Gen 8 is an elite-level aero road bike powered by Shimano Ultegra Di2 wireless drivetraint — the gold standard in road cycling performance. Built around a stiff, lightweight OCLV Carbon frame with IsoSpeed decoupler technology, it delivers a seamless blend of aerodynamic efficiency, ride comfort and outright speed.
Every millimetre of the Madone SL 7's design has been refined in the wind tunnel, from the integrated cockpit to the aero tube shapes, to give you the fastest possible ride. Hydraulic disc brakes provide powerful, all-weather control, and wireless shifting means zero cable clutter for a sleek, integrated aesthetic.
Available to order at Lifecycles Byron Bay — your local Trek specialist. Enquire online or visit our Byron Bay store to experience this phenomenal aero road bike firsthand. The first shipment of the new 2027 colour-waves are due to land in mid-August.
Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.
Trek is a family-owned business from Wisconsin, USA that has been operating for almost 50 years. Today, they are recognised as one of the market-leaders in bike industry. We offer a full range of Trek bikes & ebikes including: road, gravel, mtb, family & kids.
Woods locally crafted steel frames are a truly bespoke product for the discerning rider. From custom geometry and paint, to hand-made attention to detail and innovation, as well as sustainable materials and packaging, this is bike purchasing redefined. Woods currently offer road, gravel, MTB & BMX frames hand-built in their Byron Bay workshop
We constantly seek brands embodying effortless style and a passion for everyday riding. That’s why we proudly welcome Lekker Bikes into the Lifecycles family. Lekker, from Amsterdam, masterfully blends classic Dutch design with modern, reliable technology. Their bikes provide smooth, comfortable, and stylish urban adventures. Easily zip to the beach, commute, or simply cruise through Byron Bay
Here at Lifecycles, we’re all about bikes that ignite your sense of adventure and let you explore Byron Bay’s incredible landscapes like never before. That’s why we’re absolutely stoked to be stocking Fatboy Bikes – born from two mates’ vision to redefine what an electric bike can do! These aren’t just any e-bikes; they’re designed with premium quality parts. Built to tackle everything from sandy beaches to rugged trails, all while offering fantastic value.
