It’s rare. It’s real. It’s Factor.
This week only, the ultimate in racing engineering has arrived at Lifecycles. We have the legendary Sarana and Ostro VAM on the floor and ready to fly.
Because a machine of this caliber deserves a rider who truly understands high-performance engineering, we are opening up a select number of private test ride sessions this week.
The Factor Sarana SRAM Force XPLR with Power Meter is built for riders who want to explore beyond the tarmac without leaving performance behind. The Sarana's versatile carbon frame handles road and light gravel with equal confidence, while the SRAM Force XPLR AXS wireless drivetrain and integrated power meter crankset give you effortless shifting and real-time training data on every adventure. It's a bike that encourages you to ride more, go further, and understand your body better.
The Factor Sarana SRAM Force XPLR with Power Meter is the ideal choice for the adventurous cyclist who wants a single bike for road rides, sportives, and gravel explorations. The XPLR drivetrain's wide gear range conquers any gradient, while the integrated power meter turns every ride into a productive training session. Versatile, intelligent, and undeniably fast.
Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.
Trek is a family-owned business from Wisconsin, USA that has been operating for almost 50 years. Today, they are recognised as one of the market-leaders in bike industry. We offer a full range of Trek bikes & ebikes including: road, gravel, mtb, family & kids.
Woods locally crafted steel frames are a truly bespoke product for the discerning rider. From custom geometry and paint, to hand-made attention to detail and innovation, as well as sustainable materials and packaging, this is bike purchasing redefined. Woods currently offer road, gravel, MTB & BMX frames hand-built in their Byron Bay workshop
We constantly seek brands embodying effortless style and a passion for everyday riding. That’s why we proudly welcome Lekker Bikes into the Lifecycles family. Lekker, from Amsterdam, masterfully blends classic Dutch design with modern, reliable technology. Their bikes provide smooth, comfortable, and stylish urban adventures. Easily zip to the beach, commute, or simply cruise through Byron Bay
Here at Lifecycles, we’re all about bikes that ignite your sense of adventure and let you explore Byron Bay’s incredible landscapes like never before. That’s why we’re absolutely stoked to be stocking Fatboy Bikes – born from two mates’ vision to redefine what an electric bike can do! These aren’t just any e-bikes; they’re designed with premium quality parts. Built to tackle everything from sandy beaches to rugged trails, all while offering fantastic value.
