It’s rare. It’s real. It’s Factor.
This week only, the ultimate in racing engineering has arrived at Lifecycles. We have the legendary Sarana and Ostro VAM on the floor and ready to fly.
Because a machine of this caliber deserves a rider who truly understands high-performance engineering, we are opening up a select number of private test ride sessions this week.
The Factor ONE Premium Package gives you the legendary Factor ONE aero road bike in a carefully curated build spec designed to deliver maximum performance straight out of the box. The ONE's full aero carbon frame is already a world-class platform — this package pairs it with a premium component selection that punches well above its price point, making it the smartest way to get into the Factor ONE ecosystem.
The Factor ONE Premium Package removes the guesswork from speccing a world-class aero road bike. Every component is chosen to complement the ONE's race-bred carbon frame, so you get a cohesive, balanced machine ready to race or train from day one. If you want Factor ONE performance without the complexity of custom builds, this is your bike.
Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.
Trek is a family-owned business from Wisconsin, USA that has been operating for almost 50 years. Today, they are recognised as one of the market-leaders in bike industry. We offer a full range of Trek bikes & ebikes including: road, gravel, mtb, family & kids.
Woods locally crafted steel frames are a truly bespoke product for the discerning rider. From custom geometry and paint, to hand-made attention to detail and innovation, as well as sustainable materials and packaging, this is bike purchasing redefined. Woods currently offer road, gravel, MTB & BMX frames hand-built in their Byron Bay workshop
We constantly seek brands embodying effortless style and a passion for everyday riding. That’s why we proudly welcome Lekker Bikes into the Lifecycles family. Lekker, from Amsterdam, masterfully blends classic Dutch design with modern, reliable technology. Their bikes provide smooth, comfortable, and stylish urban adventures. Easily zip to the beach, commute, or simply cruise through Byron Bay
Here at Lifecycles, we’re all about bikes that ignite your sense of adventure and let you explore Byron Bay’s incredible landscapes like never before. That’s why we’re absolutely stoked to be stocking Fatboy Bikes – born from two mates’ vision to redefine what an electric bike can do! These aren’t just any e-bikes; they’re designed with premium quality parts. Built to tackle everything from sandy beaches to rugged trails, all while offering fantastic value.
