It’s rare. It’s real. It’s Factor.
This week only, the ultimate in racing engineering has arrived at Lifecycles. We have the legendary Sarana and Ostro VAM on the floor and ready to fly.
Because a machine of this caliber deserves a rider who truly understands high-performance engineering, we are opening up a select number of private test ride sessions this week.
The Factor ONE Shimano Dura‑Ace is the world’s fastest UCI-legal road bike, engineered for riders seeking exceptional speed, aerodynamic efficiency, and race-ready performance. Its advanced carbon frame is sculpted with modern aero principles to reduce drag and optimize airflow, while maintaining responsive handling and stability at high speeds.
The ONE combines cutting-edge aerodynamic design with modern rider-centric geometry, making it exceptionally fast without sacrificing stability or ride quality. Its wide-stance aero fork, integrated cockpit, and drag-reducing tube shaping work together to deliver efficiency at high speeds, while the Shimano Dura‑Ace Di2 drivetrain and disc brakes provide precise control and performance confidence in all conditions.
Whether on race day, during intense training, or on long road efforts, the ONE delivers a highly efficient, exhilarating, and performance-focused ride.
Factor Bikes is a high-performance bicycle manufacturer and engineering-first brand, building the fastest UCI-legal racing bikes in the world. Founded by former professional cyclist and carbon-engineering pioneer, Rob Gitelis, Factor designs, prototypes, and manufactures its frames in-house, enabling unmatched speed of innovation and uncompromising control over performance.
Trek is a family-owned business from Wisconsin, USA that has been operating for almost 50 years. Today, they are recognised as one of the market-leaders in bike industry. We offer a full range of Trek bikes & ebikes including: road, gravel, mtb, family & kids.
Woods locally crafted steel frames are a truly bespoke product for the discerning rider. From custom geometry and paint, to hand-made attention to detail and innovation, as well as sustainable materials and packaging, this is bike purchasing redefined. Woods currently offer road, gravel, MTB & BMX frames hand-built in their Byron Bay workshop
We constantly seek brands embodying effortless style and a passion for everyday riding. That’s why we proudly welcome Lekker Bikes into the Lifecycles family. Lekker, from Amsterdam, masterfully blends classic Dutch design with modern, reliable technology. Their bikes provide smooth, comfortable, and stylish urban adventures. Easily zip to the beach, commute, or simply cruise through Byron Bay
Here at Lifecycles, we’re all about bikes that ignite your sense of adventure and let you explore Byron Bay’s incredible landscapes like never before. That’s why we’re absolutely stoked to be stocking Fatboy Bikes – born from two mates’ vision to redefine what an electric bike can do! These aren’t just any e-bikes; they’re designed with premium quality parts. Built to tackle everything from sandy beaches to rugged trails, all while offering fantastic value.
