What We Sell

Bike Brands

We work with a carefully selected list of top bike brands and manufacturers, ranging from industry-leaders to local artisan frame builders. Our aim is to provide you the most satisfying and comprehensive bike finding experience when you choose to purchase with us.

Shop Our Brands

Factor ONE Dura-Ace

$21,299.00
Price incl. GST (10%) $1,936.27
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Factor ONE Dura-Ace
Product Details
Brand: Factor Bikes

Factor ONE Shimano Dura‑Ace

The Factor ONE Shimano Dura‑Ace is the world’s fastest UCI-legal road bike, engineered for riders seeking exceptional speed, aerodynamic efficiency, and race-ready performance. Its advanced carbon frame is sculpted with modern aero principles to reduce drag and optimize airflow, while maintaining responsive handling and stability at high speeds.


General Specifications

Frame and Fork

  • ONE aero carbon frame crafted from TeXtreme®, Toray®, Nippon Graphite® Pitch‑Based Fiber
  • ONE Wide Stance carbon aero fork designed for drag reduction and stability
  • Fully internal cable routing for a clean, aerodynamic setup
  • Integrated aero cockpit and stem system for enhanced airflow and precise handling
  • Up to 34 mm tyre clearance, optimized for aero performance and comfort
  • Seatpost with 0 mm and 30 mm setback options
  • Thru‑axles: 12 × 100 mm front / 12 × 142 mm rear

Drivetrain and Brakes

  • Shimano Dura‑Ace R9200 Di2 2×12 electronic drivetrain with precise, reliable shifting
  • Shimano Dura‑Ace hydraulic disc brakes for powerful all‑condition stopping performance
  • Crankset: Shimano Dura‑Ace 52/36T
  • Cassette: 11‑34T

Wheels and Tyres

  • Black Inc SIXTY TWO wheelset, tubeless‑ready, 700 c
  • Rim design and profile tuned for aerodynamic performance
  • Recommended tyre clearance up to 34 mm, balanced for speed and comfort

Cockpit and Fit

  • Factor integrated aero bar and stem system for aero efficiency and precise steering
  • Seatpost options with 0 mm or 30 mm setback for personalized fit
  • Headset: FSA 1‑1/8″ upper and lower bearings

Why the ONE Stands Out

The ONE combines cutting-edge aerodynamic design with modern rider-centric geometry, making it exceptionally fast without sacrificing stability or ride quality. Its wide-stance aero fork, integrated cockpit, and drag-reducing tube shaping work together to deliver efficiency at high speeds, while the Shimano Dura‑Ace Di2 drivetrain and disc brakes provide precise control and performance confidence in all conditions.

Whether on race day, during intense training, or on long road efforts, the ONE delivers a highly efficient, exhilarating, and performance-focused ride.

Explore Our Brands

Close-up view of a black Trek road bicycle drivetrain, showing the rear wheel, gears, chain, crankset, and a white water bottle mounted on the frame against a gray wall. One of the Bike brands at Lifecycles Byron Bay

Trek

Trek is a family-owned business from Wisconsin, USA that has been operating for almost 50 years. Today, they are recognised as one of the market-leaders in bike industry. We offer a full range of Trek bikes & ebikes including: road, gravel, mtb, family & kids. 

Cannondale

Cannondale is widely regarded as the bike industry’s leading innovator of game-changing technologies. We stock a selection of Cannondale’s more defining road & gravel bikes. Alternatively, we are happy to arrange any model from their comprehensive range for you.

Two cyclists ride towards the camera with blue sky and a mountain top behind them. They ride Cannondale bikes, a bike brand that can be found at Lifecycles Byron Bay
Wondercross Wanderer parked up against a wall in front of Lifecycles Byron Bay.

Wondercross

Wondercross began as a social ride in Melbourne. Now, a community of riders with a like-minded sense of adventure. Their beautifully crafted titanium gravel and road bikes are perfect for the seasoned cyclist, bike-packing enthusiast or first-time traveller.

Woods Bicycle Co.

Woods locally crafted steel frames are a truly bespoke product for the discerning rider. From custom geometry and paint, to hand-made attention to detail and innovation, as well as sustainable materials and packaging, this is bike purchasing redefined. Woods currently offer road, gravel, MTB & BMX frames hand-built in their Byron Bay workshop

A white Woods road bike with DT Swiss wheels parked in Lifecycles Byron Bay in front of a wooden desk
A girl is riding her Lekker Amsterdam E-Bike with one hand along a beach path. Her shirt is blowing open with the wind. Sol at Lifecycles Byron Bay

Lekker

We constantly seek brands embodying effortless style and a passion for everyday riding. That’s why we proudly welcome Lekker Bikes into the Lifecycles family. Lekker, from Amsterdam, masterfully blends classic Dutch design with modern, reliable technology. Their bikes provide smooth, comfortable, and stylish urban adventures. Easily zip to the beach, commute, or simply cruise through Byron Bay

Fatboy

Here at Lifecycles, we’re all about bikes that ignite your sense of adventure and let you explore Byron Bay’s incredible landscapes like never before. That’s why we’re absolutely stoked to be stocking Fatboy Bikes – born from two mates’ vision to redefine what an electric bike can do! These aren’t just any e-bikes; they’re designed with premium quality parts. Built to tackle everything from sandy beaches to rugged trails, all while offering fantastic value.

Three people sit on their Ampd Bros E-Bikes in a line facing towards the camera in the middle of a road. The sun is setting and there is a crop field behind them.

Ampd Bros

Are you looking to effortlessly cruise the Byron Bay beachfront, zip to the pub with mates, or tackle some light off-road exploration? Ampd Bros offers a model that’s built for smiles! Their bikes are known for their robust build and eye-catching aesthetics, making every journey a statement. If you’re ready to add an extra spark to your daily rides and weekend escapades, come down to Lifecycles and let us show you why Ampd Bros is making waves in the e-bike scene!

Dirodi

Dirodi bikes are known for their reliable performance, comfortable ride, and sleek, often vintage-inspired designs that truly stand out. They make cycling more accessible and enjoyable for everyone, perfectly aligning with our belief that every ride should be an experience. From their versatile urban models to robust options ready for diverse terrain, Dirodi helps you embrace a greener, more effortless way to explore. Come on down to Lifecycles and let us introduce you to your next favourite ride!