Are you looking to upgrade and not sure what the best bike is to suit your sizing, style & budget? We believe that bike purchasing is an experience that shouldn’t just be limited to ‘what’s in stock’ but rather a process that connects your needs with what’s on the market. Working with a diverse selection of leading brands, we’ve created our own bike finding service to provide you the most comprehensive bike purchasing experience.
1. Contact us below to begin your bike finding experience
2. Complete a bike finding consultation & bike fit in-store
3. You’ll receive a full report & quote for 3 ideal models
4. Your chosen bike will be assembled & built to your fit measurements
The Factor ONE Shimano Dura‑Ace is the world’s fastest UCI-legal road bike, engineered for riders seeking exceptional speed, aerodynamic efficiency, and race-ready performance. Its advanced carbon frame is sculpted with modern aero principles to reduce drag and optimize airflow, while maintaining responsive handling and stability at high speeds.
The ONE combines cutting-edge aerodynamic design with modern rider-centric geometry, making it exceptionally fast without sacrificing stability or ride quality. Its wide-stance aero fork, integrated cockpit, and drag-reducing tube shaping work together to deliver efficiency at high speeds, while the Shimano Dura‑Ace Di2 drivetrain and disc brakes provide precise control and performance confidence in all conditions.
Whether on race day, during intense training, or on long road efforts, the ONE delivers a highly efficient, exhilarating, and performance-focused ride.